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Search results for “TV advertising”
Interview: TripAdvisor CEO on Building the Perfect Trip
08/29/2014
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7:28:29 PM
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TripAdvisor touts itself as the world’s largest travel company.
Launches Direct Booking With Limited Partner Roster
05/07/2014
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11:56:29 AM
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TripAdvisor achieved one of its main priorities of 2014 — launching the direct booking of hotels in its mobile apps and mobile site — but so far it hasn’t attracted the partner lineup that it was seeking.
TripAdvisor Reports Third Quarter 2013 Financial Results
10/24/2013
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7:29:53 PM
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TripAdvisor, Inc., the world's largest travel site, announced financial results for the third quarter ended September 30, 2013.
Secret to Kayak’s 2012 profits: $75 million advertising spend
04/08/2013
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11:54:53 AM
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Kayak increased its advertising spend 30% to $75 million in 2012 as it saw ncreased travel queries on its websites and mobile apps — and posted its largest profit.
How Booking.com and its ad campaign may change your lodging options
03/05/2013
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10:07:39 AM
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If other online travel agencies follow Booking.com’s lead in adding nontraditional properties, then that, coupled with the rise of the vacation rental and P2P apartment-rental market, could alter the lodging choices that consumers would normally consider in the future.
Trivago gets funding and looks to US online travel market with TV advertising
04/23/2011
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8:59:33 AM
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Trivago, the pan-European hotel metasearch company, got a funding infusion and began testing the waters in the U.S. with a 30-second TV advertisement.
Marketers weigh offline vs. online channel ROI
10/24/2012
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10:03:00 AM
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Some hotel marketers still are not ready to put all their eggs in the non-traditional marketing basket just yet. Offline marketing spend will slow significantly during the coming years.
Hotels.com claims first with TV advertising-on-demand move
12/07/2010
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5:36:18 PM
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Hotels.com is being touted as the first travel brand to use a system on US web television which allows users to select the advertising they would like to see.
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